Protein Power

Recent scientific studies have created a new understanding of the role protein plays in a healthy diet and in weight loss especially. It`s nothing less than a nutrition revolution – protein for healthy living

According to the latest statistics, the obesity epidemic continues to grow worldwide and shows no signs of stopping anytime soon.

Those who have adequate amounts of protein in their diet, however, may find they`ve escaped being part of this alarming trend! That`s because the latest nutritional research indicates that protein has numerous dietary benefits that give a boost to weight-loss efforts. Let`s look at some of the ways you are already benefiting from enhanced protein intake.  One of the principal advantages of protein is that it creates a feeling of fullness and satisfaction in the body that makes overeating much less likely. Besides being filling, protein is a smart addition to any weight-loss or weight management program because of the effect it has on carbohydrate cravings.

As nutritional research has documented, carbohydrates trigger the brain to crave more carbohydrates, leading to a cycle of carbohydrate eating that becomes hard to control. Protein can block that triggering effect in the brain.

Not all proteins are created equal! As you incorporate protein into your diet, remember that not all protein is equal when it comes to calories. For example, a serving of prime rib has 1,500 calories!

Protein, more specifically the building blocks of protein called `amino acids`, is an essential component of virtually every cell in the body. All too often dieters cut back on protein to lose weight. This can lead to deficiencies that are not only detrimental to health, but can also trigger nutritional imbalances that can actually slow down weight loss and lead to weight gain.

Eating healthily doesn’t mean depriving yourself! Instead of grabbing a chocolate bar, treat yourself to a Protein Bar. These protein-packed products are designed to give you optimum nutrition between meals. Each deliciously chewy bar is packed with nutrition and covered in a delicious chocolate or yoghurt coating. So it satisfies your sweet tooth, and gives you valuable soy protein between meals.

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